Reis-Nichols Jewelers

  • The 1,500 square foot 2-story addition was expanded to create a new Front Entry and Mezzanine space. This more cost effective solution provided a strong entry and identity that was more convenient to parking for the customers. The addition of more windows and natural light with the taller ceilings sets the stage to a welcoming and positive experience as you are greeted by the Hospitality Bar.
  • The 1,500 square foot 2-story addition was expanded to create a new Front Entry and Mezzanine space. This more cost effective solution provided a strong entry and identity that was more convenient to parking for the customers. The addition of more windows and natural light with the taller ceilings sets the stage to a welcoming and positive experience as you are greeted by the Hospitality Bar.
  • The 1,500 square foot 2-story addition was expanded to create a new Front Entry and Mezzanine space. This more cost effective solution provided a strong entry and identity that was more convenient to parking for the customers. The addition of more windows and natural light with the taller ceilings sets the stage to a welcoming and positive experience as you are greeted by the Hospitality Bar.
  • The 2-story ceilings open the space to capture a grand feel in an intimate way.
  • The 2-story ceilings open the space to capture a grand feel in an intimate way.
  • Custom round iron and glass Diamond Showing Room provides a sense of privacy while still being in the center of the store.
  • Custom round iron and glass Diamond Showing Room provides a sense of privacy while still being in the center of the store.
  • Unique and exotic materials designed to create a one-of-a-kind David Yurman Boutique store with large scale images to showcase the lifestyle brand.
  • Wood, metal, and marble blended together to create custom designed jewelry and watch displays.
  • Each jewelry and watch brand was integrated and showcased as its own unique "boutique" within the Reis-Nichols brand.
  • Each jewelry and watch brand was integrated and showcased as its own unique "boutique" within the Reis-Nichols brand.
  • Each jewelry and watch brand was integrated and showcased as its own unique "boutique" within the Reis-Nichols brand.
  • Rolex, a premier and luxury watch brand was positioned as a centerpiece in the overall flow and experience.
  • Rolex, a premier and luxury watch brand was positioned as a centerpiece in the overall flow and experience.
  • The artisan and jewelry shop is featured behind the steel and glass factory style windows to showcase the hand work and design Reis-Nichols offers.
  • The artisan and jewelry shop is featured behind the steel and glass factory style windows to showcase the hand work and design Reis-Nichols offers.
  • The Vintage and Estate jewelry is displayed in a custom traditional armoire cabinet. Each drawer pulls out to show the jewelry under glass and beautifully lit.
  • The Watch Lounge is complete with wood floors and an oriental rug to create a warm and private space to meet with customers. The comfortable leather chairs and table provide a relaxing space for small meetings.
Clients / Reis-Nichols Jewelers
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Reis-Nichols, a local fine jewelry and watch retailer, and national leader in the industry wanted to create a new brand – a new, distinguishable Reis-Nichols experience that would respond to their current customers but also attract the younger group of millennials. Their primary goal was to provide a new and unique experience like none other in the jewelry and watch industry, something memorable, non-traditional, and timeless.

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Reis-Nichols Jewelers

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